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Manager, Global Franchise Planning - Nickelodeon


New York, NY, US, 10036

New York

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.


The Global Franchise Planning team at ViacomCBS is responsible for managing marketing initiatives to drive consumer product sales for ViacomCBS priority properties and franchises on a global scale. The team develops long-range property plans focused on key strategies and tactics that will help drive awareness  engagement and sales. Franchise Planning liaises with all departments within the ViacomCBS ecosystem to drive execution of the property plans – such as Production, , Press, Programming, Content Sales, Creative, Talent, International, Consumer Marketing, etc.

We are searching for a Manager, Global Franchise Planning – Nickelodeon to help us deliver on that mission by crafting plans that encourage our fans to play, engage and discover something new with us and our partners. This role is a fantastic opportunity to work with beloved IP, help develop long-range strategies that will be executed in the U.S. as well as key international markets, and support property initiatives to ensure the continued growth of key franchises such as Nickelodeon Slime, Garfield, Smurfs and the NickRewind portfolio.


  • Lead day-to-day execution and project management of multi-platform strategic plans and individual campaign components with key internal members, agency partners, external partners, and vendors, etc.
  • Lead the creation and maintenance of internal, trade and consumer-facing materials, such as external property and sales decks, cross-department presentations, one-page summaries, timelines, sizzle reels, and newsletters in support of product, sales, property planning and business development
  • Support long-lead franchise planning process for all priority franchises under the oversight of the Vice President
  • Own all aspects of recurring meetings with internal and external partners – agenda setting, effective meeting management, dissemination of key updates/next steps, etc.
  • Oversee execution (with internal partners) of all Franchise contributions to property specific consumer events and beyond: Macy’s Thanksgiving Day Parade, Pop Up Events, Comic-Cons, etc.
  • Manage day-to-day billing oversight (submitting POs/Invoices, tracking actuals, etc) and communication with Finance for the franchise planning budget, ensuring effective and economical allocation of resources

Basic Qualifications:

  • 3+ years of marketing experience, preferably in the media, entertainment, consumer packaged goods and/or kids space
  • Bachelor's degree a plus

Additional Qualifications:

  • Demonstrated self-starter with solid organizational skills. Can prioritize projects, meet deadlines and work independently in a fast-paced environment
  • Excellent written and oral presentation skills; PPT, Word, Excel and InDesign/Photoshop experience preferred
  • Extremely detail oriented and collaborative teammate who excels at building relationships
  • Adept at evaluating creative, ensuring alignment with brand equity and then disseminating feedback in a clear, meaningful feedback to agencies and key partners
  • Experience in content marketing, digital marketing, and/or live events planning is a plus
  • Strong strategic problem solver, able to use data/insights to build compelling sell stories, anticipate key partner needs and think many steps ahead


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City