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Manager, Integrated Marketing - Programmatic


New York, NY, US, 10016

New York

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.




Our Paramount Digital Integrated Marketing team focuses on three key areas: Business, People and Culture.

Our business mission is to drive revenue. We do this by translating and shaping assets into innovative, impactful experiences for brands and consumers. With revenue as our #1 focus, we balance business requirements and user experience, understanding both advertiser needs and consumer behaviors.

Consultative selling is at the core of what we do, helping clients to achieve their Key Performance Indicators. We use data and insight-led inspirational storytelling, industry-leading technology and premium, captivating content, and world class design and production capabilities to develop solutions that achieve results.

Our people are our greatest asset. We strongly believe in career growth and development and have invested in tools that help all personnel advance their careers!

Our culture is based on trust, teamwork and transparency. We embrace diversity and inclusion and value both personal and professional success. Come join our growing team!


Role Details:

Integrated Marketing, Digital Strategy represents the voice of our business units within the digital ad sales organization. The team is charged with market positioning, demand generation, opportunity development, and the post-sale activation of custom media solutions.

The Manager of Digital Strategy, Programmatic, will play a critical role in supporting programmatic revenue growth, sales strategy, and marketing development across the company. This person will help to drive and manage the programmatic integrated marketing roadmap. This includes working closely with internal partners to develop, activate, and manage best-in-class programmatic advertising solutions and marketing communications. They will work very closely with Sales, acting as a subject matter expert on the programmatic sales portfolio. They will support Sales in translating client objectives into programmatic activation strategies, driving programmatic monetization efforts. This individual will work collaboratively across all business functions and brands, looking to continually improve our programmatic revenue and marketing strategies.

The ideal candidate is a master multi-tasker with the keen ability to coordinate and prioritize projects against deadlines. They thrive in a fast-paced and quickly evolving marketplace. Knowledge of emerging platforms, new technologies, industry trends and familiarity with programmatic advertising will aid this person.



  • Manage and coordinate the building of new and unique programmatic advertising solutions that work for the business overall. This includes project managing and vetting inventory, pricing, operations, design, packaging, and deliverables from start to finish.
  • Work cross-functionally with a wide array of internal partners. This includes sales, yield, research/BI and ad operations, connecting dots and facilitating buy-in for programmatic sales initiatives.
  • Give to in-bound RFP requests, priority client programs, and business-wide ad sales growth initiatives by bringing a highly valued subject matter expertise.
  • Assist in the creation of sales marketing collateral including presentations, sales kits, media plans, and other resources.
  • Act as a key point of contact for both sales and integrated marketing, answering questions, educating on ad opportunities, and facilitating sales enablement initiatives that drive efficiencies and growth.
  • Maintain a pulse on the programmatic advertising industry, understanding the needs, wants, and motivations of the programmatic buying community, and how to best define our offerings to the marketplace.


Basic Qualifications:

  • Minimum 5+ years' media or marketing experience at a media company, agency or brand with an emphasis on programmatic marketing solutions or partnerships.


Additional Qualifications:

  • Remarkable storytelling, writing, and communication skills, with an understanding of how to craft and evolve narratives.
  • Talent in distilling complex information into simple, memorable terms that sales and clients can grasp and act upon.
  • Ability to multi-task and manage various project elements simultaneously, with proven experience of working efficiently and cross-functionally.
  • Proficiency in presentation software (e.g. PowerPoint, Google Slides, Keynote) with an eye for aesthetics.
  • Objective and solutions oriented mentality with a focused approach to problem solving.



 Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City