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Manager, Marketing Analytics -Nickelodeon

6250

New York, NY, US, 10036

Marketing
New York
Full-Time

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

 

Description:

Nickelodeon is seeking a Manager, Marketing Analytics to work as part of the Marketing Analytics team on marketing impact analysis, extracting insights from its on and off-channel marketing campaigns, and communicating those findings to stakeholders in a clear and concise manner. This covers all media channels including Digital, TV, Social, Influencer, and CRM efforts. The ideal candidate excels at turning data into stories and actionable recommendations and has experience analyzing cross-platform media campaigns.

 

Nickelodeon has an active, hardworking fanbase across multiple social and digital platforms, from Moms of preschoolers to fans of SpongeBob, Henry Danger, and more. This role is a phenomenal opportunity to work with beloved IP, collaborate with strategic groups within Nickelodeon and Viacom, and build invaluable insights into our content and audiences that drive business results.

 

Responsibilities:

  • Execute weekly and monthly reports that evaluate campaign performance and identify marketing and creative optimization opportunities
  • Work with marketing teams to understand business objectives, define metrics based on those objectives and provide pertinent data including analysis and insights
  • Present insights and reports in a digestible format to members at all levels of the organization
  • Develop measurement plans for campaigns defining performance framework and measures of success
  • Build out dashboarding to support teams across the marketing organization track KPI performance
  • Perform ad hoc research projects and react to emerging business questions as needed
  • Assist in building out Test & Learn methodology and reporting

 

Qualifications:

  • Bachelor’s Degree, required
  • Minimum 3 years of experience in marketing analytics, digital analytics, research, or business intelligence
  • Experience with analytics from digital marketing platforms
  • Proficiency in Microsoft Excel and experience with Tableau and other data platforms
  • Understanding of how to mine & clean social data, while ensuring data are of the highest quality
  • Experience applying a scientific approach to research, ensuring results are replicable and observations are backed by strong evidence
  • Experience with email campaign metrics and acquisition marketing
  • Experience with Nielsen nPower
  • Programming skills in R or Python are a plus

 

Additional Qualifications:

  • Ability to meet tight deadlines and maintain strong attention to detail while working in a fast-paced environment
  • Strong written and verbal communication skills
  • Collaborative with a natural sense of curiosity
  • Experience in the Kids space

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City