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Manager, Media & Audience Strategy

11290

New York, NY, US, 10036

Marketing
New York
Full-Time

Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).

 

 

 

Overview:

The Manager, Media & Audience Strategy is responsible for helping steward the planning, development, and execution of our off-channel paid marketing efforts. You’ll be responsible for the day-to-day management of our media agency partnership and communication.

 

The work spans the entire Nickelodeon portfolio, from preschool, to big kids, to parents, and brand. The ideal candidate is a digital native with strategic marketing sensibilities and a passion for innovation, with the desire to become a well rounded cross-channel media guide.

 

N​ickelodeon has an active, passionate fanbase across multiple social and digital platforms, from Moms of preschoolers to fans of SpongeBob, Teenage Mutant Ninja Turtles, The Smurfs, Paw Patrol, Blue’s Clues and more. This role is a fantastic opportunity to work across our brands and franchises with beloved IP, collaborate with strategic groups within Nickelodeon and Paramount, understand how content is consumed across platforms, and build invaluable insights into our content and audiences that drive business results.

 

Responsibilities:

  • Assist in the development of off-channel media strategies for campaign launches, sustain efforts, and tentpole events
  • Guide agencies in building tactical cross-channel plans with a focus on digital, social, and emerging media platforms
  • Provide creative brand expertise to our external media agency to finesse partnerships and refine creative executions for maximum impact
  • Partner with collaborators across the marketing team to translate marketing strategies into tangible media activations with a Nick-ified lens
  • Collaborate with the Marketing Analytics team members to build reporting recaps connecting media results to critical metrics and help develop a test & learn culture
  • Act as a team resource to call out information, lead, and communicate feedback constructively to agency partners as well as to internal property managers
  • Have an active role in advancing and training the team’s coordinator

 

Basic Qualifications:

  • Bachelor’s degree
  • 5+ years relevant work experience in media strategy, digital/social media marketing, and/or partnership marketing- either at a brand or agency
  • Proficient in the digital space, including paid social, and able to make data-driven decisions and recommendations

 

Additional Qualifications:

  • Previous experience marketing to children, parents, or tune-in
  • Expert knowledge of kid-endemic gaming & digital platforms a plus
  • Experience making pitches to executive-level audiences and working directly with creative partners
  • Excellent communication/interpersonal skills, including both written & verbal skills
  • Proven self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Collaborative teammate who excels at building relationships
  • Strong desire to work for a global brand and help drive innovation within Nickelodeon

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City