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Manager, Paid Social Media


New York, NY, US, 10036

New York

Nickelodeon,  now in its 40th year,  is the number-one entertainment brand for kids. It has built a diverse,  global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world,  plus consumer products,  digital,  location-based experiences,  publishing and feature films. Nickelodeon and all related titles,  characters and logos are trademarks of ViacomCBS Inc. (NASDAQ: VIA,  VIAB).



The Manager, Paid Social Media, reporting to the Sr. Director, Audience & Media Strategy, is responsible for 360° paid social media efforts across the Nickelodeon consumer marketing portfolio. This includes driving brand awareness, linear tune-in, and user acquisition to digital experiences and select digital products. The ideal candidate has a passion for building and nurturing fandoms and knows how to do so with strategic marketing and media tactics.


Our mission at Nickelodeon is to make the world a more playful place, and we should deliver on that mission in everything we do. This role is a fantastic opportunity to work with beloved IP, help develop marketing campaigns for Nickelodeon’s most iconic brands, and research, explore, and discuss the most exciting trends in digital every day. 



  • Create paid media plans -- inclusive of flighting, target parameters, investment, unit mix-- across all social platforms (Instagram, Facebook, Twitter, Snapchat, TikTok, Pinterest, etc.) 

  • Execute paid social campaigns using self-serve tools and drive continuous improvements through rigorous analysis and optimization

  • Set and track key performance metrics that align with key business objectives; work in partnership with analytics team to build and communicate actionable reports 

  • Partner with Viacom Digital Studios team to build and execute strategies to drive growth and consumption across YouTube

  • Maintain close relationships with contacts at all social media platforms, staying abreast of all product updates and advertising opportunities

  • Serve as subject matter expert on all things paid social media and act as a resource for teams across the organization (Consumer Marketing, Franchise Marketing, Retail, etc.)

  • Manage budgets on a campaign, quarter, and annual level and track all paid social media spend


Basic Qualifications:

  • Bachelor’s degree required
  • 4+ years working in a digital/social media capacity, with an emphasis on paid social media


Additional Qualifications:

  • Expert knowledge of the self-service buying tools of all major social platforms 
  • Experience using GoogleAds for YouTube buying and search
  • Experience running acquisition or other growth marketing campaigns 
  • Demonstrated self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
  • Collaborative team player who excels at building relationships
  • Passion for Nickelodeon and its IP
  • Previous experience marketing to children and parents
  • Excellent PowerPoint and Excel skills
  • Strong eye for creative


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City