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Manager of Children's Advertising and Paid Digital Media

33154

New York, NY, US, 10020

Marketing
New York
Full-Time

Simon & Schuster has been named to Forbes magazine list of “America’s Best Mid-Size Employers 2022.”

Simon & Schuster is a global leader in general interest publishing, dedicated to providing the best in fiction and nonfiction for readers of all ages, and in all printed, digital and audio formats. Its distinguished roster of authors includes many of the world’s most popular and widely recognized writers, and winners of the most prestigious literary honors and awards. It is home to numerous well-known imprints and divisions such as Simon & Schuster, Scribner, Atria Books, Gallery Books, Pocket Books, Adams Media, Simon & Schuster Children’s Publishing and Simon & Schuster Audio and international companies in Australia, Canada, India and the United Kingdom, and proudly brings the works of its authors to readers in more than 200 countries and territories. 
 
For more information visit our website at www.simonandschuster.com.

 

The Manager of Children’s Advertising and Paid Digital Media is part of the  Advertising & Creative Services Department.  This department acts as the corporate agency that serves all the imprints of Simon & Schuster, including the Children’s group. This is an excellent opportunity to join a fast-paced and creative team to execute a diverse array of advertising and marketing campaigns for Children’s titles.

 

Tasks include:

  • Create and implement paid social media and other digital advertising campaigns across self-serve platforms for Children’s titles
  • Launch and optimize sponsored product and headline search campaigns on Amazon for the Children’s group
  • Monitor live digital ad campaigns and provide performance reports in a timely manner
  • Reserve print and digital advertising campaigns and submit creative assets to vendors
  • Brainstorm advertising recommendations for various titles and identify new vendors and outlets to best reach parents and kids
  • Analyze marketing data, conceptualize trends, and prepare presentations including a monthly Children’s ad performance report to be shared in a meeting with the team
  • Incorporate 1st party data and pixel retargeting into campaign strategy across the board
  • Attend weekly marketing meetings, launch meetings, and other key author/title focus meetings
  • Run the weekly Children’s production meeting covering active advertising initiatives


Candidate should have four years or more of relevant experience. They should be interested in Children’s publishing and must be exceptionally well-organized, detail oriented, possess positive communication skills, and be able to work in a high-volume environment while prioritizing multiple projects simultaneously. Knowledge of DSPs, Amazon advertising platform, Google Suite (Sheets, Slides, Analytics), FileMaker, and Sprinklr are a plus; experience with Microsoft office (Excel, PowerPoint) and self-serve ad platforms (Meta, Google, etc.) are a must.

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City