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Manager/Sr. Manager, Key Account Marketing, Showtime

5273

New York, NY, US, 10019

Marketing
New York
Full-Time

Showtime Networks Inc. (SNI) owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One.

 

The Manager/ Sr. Manager, Key Account Marketing (KAM) will report into the Senior Director of KAM for Showtime’s streaming service and will be responsible for managing the go-to-market planning and ongoing marketing, editorial and content strategy across distribution partnerships, including Streaming Media Device partners, game consoles and more. This position also monitors, tracks, analyzes, and presents recommendations to improve the results of key account marketing campaigns in order drive platform growth and subscription goals.

 

Responsibilities:

 

Work with the partner and cross functional stakeholders across the Showtime organization to build strategic outbound marketing programs, as well as lead campaign development, campaign execution, approvals, and performance tracking.

  • Support partner marketing campaigns for tentpole events, original series premieres, and core network priorities across paid and organic channels for various platform partners in a cross-functional team

  • Develop creative briefs, work back plans, approvals, and trafficking for all on platform paid media

  • Track and measure the effectiveness of partner campaigns that drive subscriber acquisition, engagement, and retention

  • Serve as a cross functional liaison between key teams to execute campaigns and promotional activity

  • Lead cross functional communication on relevant partner activity

  • Ensure marketing activity aligns with any internal and/or corporate priorities

 

       Additional requirements for Sr. Manager:

  • Recommend strategy for on platform paid campaigns

  • In depth analyze and presentation of campaign performance including key findings and recommendations to help drive growth

 

Manage all inbound partner marketing campaigns, projects, or requests.

  • Build content strategies for all partner related activity

  • Work with business affairs and legal team to ensure all campaign creative and materials are cleared for use and being accurately represented

  • Review and approve co-branded recurring tactics including spots, online banners, online sampling tactics, etc. to maintain brand integrity and follows all creative guidelines

 

       Additional requirements for Sr. Manager:

  • Lead and execute high-profile partner initiatives

 

Support Distributor Sales Team Leads and Key Account Marketing Operations

  • Collect, compile and catalog all finished SNI and partner produced materials for Key Accounts records and for reference for various SNI departments within shared directory libraries

  • Manage and process all invoices, as well as maintain team budget worksheets

  • Pro-actively seek opportunities to streamline workflow and communication across the team as well as manage partner specific inputs in any shared team documents

 

       Additional requirements for Sr. Manager:

  • Present key Showtime priorities and initiatives in partner meetings with sales team

 

Shared accountability with Sales, on a consultative basis, for all SNI and partner produced creative for key account marketing tactics. Position is accountable for creating from brief to final delivery, marketing tactics which maximize subscriber growth and SNI program promotion while managing to those budgets with minimal supervision.

 

Basic Qualifications:

  • Bachelor’s degree required with emphasis in marketing and/or communications preferred

  • Minimum 2+ years marketing experience for Manager role

  • Minimum 5+ years experience for Sr. Manager role

 

Additional Qualifications:

  • Cable Industry, ad agency (account side), and/or digital/content syndicator experience preferred

  • Excellent communication skills, verbal and written

  • Strong organizational, interpersonal and collaborative skills required in order to manage multiple projects and decision makers at once

  • Strong analytical skills to evaluate the performance of marketing campaigns, ability to pivot and read data sets to provide strategic recommendations

  • Experience developing proposals, creative assets, requiring strong attention to detail

  • Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities

  • Willingness to travel (>5%)

 

 

 

 

 

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ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City