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Marketing Director, Program Distribution

5043

New York, NY, US, 10019

Sales
New York
Full-Time

Showtime Networks Inc. (SNI) owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SHOWTIME is currently available to subscribers via cable, DBS, and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung Smart TVs and Xbox One.

 

Overview & Responsibilities: 

The Director, Program Distribution is responsible for directing the day-to-day process of adapting, clearing, and distributing all Showtime assets to international output deal partners, third-party licensees, ViacomCBS International (VCBSI) and global streaming partners like Paramount+ and PlutoTV. The Director will lead content deliverable flow in-house, brief Showtime marketing executives on international needs, and provide feedback throughout the creative review process. Additionally, this person will work with Showtime divisional partners to mitigate workflow and production issues ensuring timely delivery of approved and cleared marketing assets. Based in NY, this position will report to the Vice-President, Program Distribution.

 

  • Lead NY-based team on the daily operations, clearances, planning, distribution and delivery of promotional marketing and advertising assets
  • Communicate international promotional needs to Showtime Campaign Managers, ensuring their pre-premiere launch schedules are met
  • Ensure show brand uniformity on all marketing deliverables for worldwide use.
  • Retrieve tent pole dates and monitor availability of Showtime marketing tactics and execution/implementation (including online campaigns).
  • Identify, develop and implement workflow solutions to drive production efficiencies supporting marketing campaign management, external communication and distribution.
  • Communicate marketing asset availability and tactic types to global partners while building and maintaining good standing relationships with international marketing leads
  • Collaborate with marketing campaign management leads, communicating Program Operations & Distribution (POD) business needs into marketing rollouts and strategies.
  • Lead Creative Services in asset deliverables, retrieve final, approved advertising tactics including copy, images, and layered art files.
  • Collaborate closely with Digital Media and Social media establishing distribution channels from outside agencies to POD servers for worldwide distribution, including social video tactics in various formats, web banners, gifs, social media graphic templates, etc.
  • Strategize delivery of promotional asset ETAs to clients.
  • Direct team in identifying upcoming promotional materials creation for re-purposing and clearing assets, working with editors, sound mixers and creative directors.
  • Brief creative teams on all special print needs for distribution requests, including key art revisions for international sensibilities
  • Direct and assign freelance editors for all international promos, communicating all international specs and deliverables. Check edited pieces for licensed music, tune-in, voice-over talent, Showtime branding, and licensed third-party footage.
  • Ensure various video or print file rejections from distribution partners have been fixed in a timely manner and re-delivered.
  • Lead on licensee approval requests for altered Showtime marketing assets, providing expertise on credit likeness restrictions and other clearance and legal pitfalls.
  • Lead marketing related requests from programming executives and Talent Relations requiring talent input and approval and creative approval, including marketing stunts, key art revisions, digital campaigns, etc.
  • Manage third party licensee marketing deals and the sale of Showtime’s promotional assets to co-production partners
  • Work with head of Photography and team in identifying timeline of incoming photo asset deliveries, kills, re-touches, embargoes, etc.
  • Develop schedules and resource links for international partners accessing photographic assets
  • Aide the Vice-President of Program Distribution to on-board new global streaming partners actively participating in partner-specific marketing workflow requirements.
  • Collaborate with the VP, Program Distribution to revise Showtime series campaign deck/marketing backgrounders and distribute to Output Deal Partners.
  • Provide various marketing pieces and post-premiere performance ratings for VCBSI major sales presentations, conferences and meetings.
  • Oversee ad hoc requests for international distribution marketing/publicity/photography needs.
  • Monitor Showtime domestic PR exclusive campaigns to ensure international marketing assets do not compromise domestic press outlet placement.
  • Maintain year-to-date costs for all marketing distribution charges for end of year accruals.

 

Basic Qualifications:

  • 7+ years agency, marketing production, post-production, or New Media experience.
  • Fundamental knowledge of media and entertainment with an emphasis in marketing distribution and creative services, production and post-production required.
  • Experience using a MAC and FileMaker Pro; working knowledge of Illustrator, Photoshop, and InDesign

 

Additional Qualifications:

  • BA or BS degree in Communications or Film/TV preferred.
  • Ability to solve problems, anticipate needs of partners, and balance competing projects in a fast paced team environment.

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City