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Manager, Podcast Marketing

9592

New York, NY, US, 10014

Marketing
New York
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Overview & Responsibilities:

As a member of the Paramount+ podcast team, the Marketing Manager will work to grow, sustain, and engage ViacomCBS podcast audiences by supporting podcast launches and related marketing initiatives. You will work in close collaboration with brand marketing leads from across all of our brands including AwesomenessTV, BET, CBS Sports, CBS News, Comedy Central, MTV, Nickelodeon, Paramount Studios, Showtime, Smithsonian Channel, and others.

 

Responsibilities include but are not limited to:

  • Work closely with the Director of Podcast Marketing to build go-to-market plans for new ViacomCBS podcasts.

  • Help identify audience growth and engagement opportunities across the existing portfolio of ViacomCBS podcasts.

  • Work cross-functionally with ViacomCBS brand marketing teams to implement strategic, multi-platform marketing campaigns around podcast launches and other major initiatives.

  • Manage execution and measurement of our internal podcast cross-promotion initiatives.

  • Support with the development of regular performance recaps upon completion of the campaign.

  • Support with paid media from planning to activation and optimization to recap.

  • Assist in the coordination of podcast promotion with third-party podcast platforms (Apple Podcasts, Spotify, etc.)

  • Collaborate with podcast production teams to optimize podcast content and discoverability (e.g. SEO)

  • Prepare regular performance updates on podcast performance and promotional efforts

  • Contribute to a culture of collaboration and inclusion within the ViacomCBS Podcast Team and the wider organization

  • Be knowledgeable of how our podcast content is presented in various podcasting and streaming applications

  • Stay up-to-date on what is happening in the podcast marketing landscape, including new platforms and opportunities for innovation

 

Basic Qualifications:

  • 5+ years of experience working in marketing (ideally some experience related to audio products or directly in the podcast industry)

 

Additional Qualifications:

  • Proficient in digital marketing

  • Ability to efficiently manage various deadlines

  • Strong writing and interpersonal skills

  • Deep understanding of the major social media platforms

  • Highly organized and strong attention to detail

  • Team-oriented with the ability to communicate professionally, clearly, and effectively across all functions and levels of the organization

  • Analytical approach with sharp problem-solving skills, be able to identify trends in data and turn them into insights

  • Passionate about podcasts and the audio space

  • Bachelors degree in Marketing, Business, Communications or a related field preferred

  • MBA or Master's degree in a related field is a bonus

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City