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Vice President, Program & Originals Marketing


New York, NY, US, 10016 Los Angeles, CA, US, 90038

New York

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.


Overview & Responsibilities:
We are looking for a VP of Program & Originals Marketing, to lead the team responsible for developing go-to-market strategy and integrated 360 marketing campaigns for Paramount+ series and film programming. In this role, you will work closely with cross-functional leads in defining the overall strategic and creative framework, as well as, tactical levers for key programs & originals, all while coordinating best-in-class campaign execution. Come join our team!


Typical day-today functions for this role to include:

  • Lead all aspects of marketing strategy, campaign planning and execution of select Paramount+ Program & Originals campaigns
  • Establish key performance metrics for assigned titles and analyze campaigns to optimize planning
  • Craft first-to-market innovations to continually experiment, gain insights, and elevate the brand
  • Develop and maintain processes and workflow to ensure a high-functioning group


Basic Qualifications:

  • Bachelor's Degree required
  • 10-12 years of entertainment marketing experience with the ability to drive awareness, interest and viewing for series and/or films
  • Strong understanding of the media landscape, and experience with paid media planning and execution across all verticals
  • Extensive experience making strategic decisions in real-time, including: developing strategy, positioning and targeting audiences based on qualitative and quantitative research; analyzing campaign performance data and optimizing accordingly
  • Proven track record of building, leading and developing high-performing teams
  • Experience partnering directly with talent, producers, and showrunners on campaign marketing
  • Excellent writing, communication, and interpersonal skills
  • Strong presentation skills


Additional Qualifications:

  • Shown ability to meet deadlines with an exceptional attention to detail.
  • A positive attitude and the ability to thrive in a collaborative, yet fast-paced work environment
  • Passionate about all things pop culture and entertainment!
  • Excellent sense of humor


ViacomCBS is an equal opportunity employer (EOE) including disability/vet.


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City