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Senior Manager, Partnership Marketing

10167

New York, NY, US, 10016

Marketing
New York
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream ViacomCBS Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

Overview:

The Senior Manager, Partnership Marketing leads all aspects of the strategy, development and execution of on-device marketing for a key partner, supporting the ViacomCBS Streaming group’s goals and working collaboratively with both internal and external partners. The Sr. Manager will work collaboratively and cross-functionally, building positive relationships across the organization and with our external partners.

 

The ideal candidate is a proactive leader with a talent for prioritizing in ambiguity, developing win/win team solutions and has a confirmed ability to drive impact in a fast-paced environment.

 

Responsibilities:

  • Plan and lead all aspects of paid marketing campaigns with direct OTT partners from ideation to media planning and execution to post-campaign recap and analysis
  • Analyze data provided by OTT device partners and provide recommendations and insights, acting as in-house guide on assigned partners
  • Partner across ViacomCBS Streaming Media Strategy, Program Marketing, Analytics and Organic Marketing teams to align marketing beats, optimize targeting, identify successful tactics, and communicate takeaways across teams
  • Identify, develop and recommend new marketing tactics and opportunities to drive engagement, sign-ups and success within current paid marketing partnerships
  • Work with Director of Partnership Marketing Media Strategy to ensure efficiency across all campaigns, optimizing lines and reallocating spend as applicable to meet Media Strategy and Partnerships goals
  • Collaborate with Director and Senior Director, Partnership Marketing on paid marketing budget, actualizing monthly spends and reallocating across lines as needed

 

Basic Qualifications:

  • Bachelor’s Degree
  • 6+ years working in Partnership Marketing, Brand Partnerships, Integrated Marketing
  • Experience in digital subscription services and/or digital retail, e-commerce
  • Understanding and experience working with 3rd-party attribution tracking tools (e.g Kochava)

 

Additional Qualifications:

  • Strong communication skills and ability to cultivate positive relationships cross-functionally
  • A data-driven approach to projects, with experience analyzing and reviewing results
  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and partners
  • Excellent oral and written communications skills with strong attention to detail
  • Comfortability working with senior executives across the organization, using influence and negotiation skills to articulate, support and recap key projects
  • Strong curiosity about entertainment and media, streaming content
  • MBA and/or additional certifications in Strategic Communications, Project Management, Marketing

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City