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Promo Campaign Manager - REMOTE

10031

New York, NY, US, 10019

Sales
New York
Full-Time

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.

 

SUMMARY: 
In this REMOTE role, you will be a key contributor to our Promo Ad Operations team supporting internal marketing across ViacomCBS. The Promotions Campaign Manager will have the unique opportunity to own publisher ad operations for pivotal initiatives across the ViacomCBS portfolio. You will take ownership of online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. The ideal candidate will be focused, passionate about data, thorough, accountable, and able to bring an ownership mentality to the table! The ability to break down and communicate complex technical, operational information to non-subject matter experts is also a big plus!


KEY RESPONSIBILITIES:

  • Set up and manage digital advertising campaigns; focusing on timely, accurate implementations, and campaign delivery
  • Partner with multiple internal marketing and creative teams at ViacomCBS to receive and traffic promos from multiple brands to focus on company priorities
  • Publish video, mobile, and display promos through our internal ad server across all ViacomCBS products and sites
  • Ensure all creative asset specifications and ad policies are met before launch of new executions
  • Monitor, analyze, and optimize campaign performance against delivery and important metric objectives
  • Proactively conduct in-depth QA through the use of debugging tools
  • Troubleshoot creative issues, implement custom executions, monitor delivery issues, optimize data integration, address opportunities to reach specific audience sets, and be knowledgeable about site ad tagging logic to address ad disruptions
  • Use available strategy points around promo placement and targeting from an internal marketing perspective while using company resources to apply audience targeting, show targeting, site targeting or other avenues to successfully place promos in front of the correct audiences and track success rates accordingly
  • Establish and successfully handle implementation timelines to all internal partners
  • Coordinate asset hand-off with client and internal teams; while proactively communicating updates and setting expectations with all collaborators


BASIC QUALIFICATIONS:

  • At least 2 years of experience managing Digital Advertising Campaigns
  • Proven experience with ad serving platforms (i.e. DFP/GAM/FreeWheel)
  • Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
  • Good understanding of HTML, CSS, and javascript
  • Experience with third-party ad serving technologies (i.e.DCM, Celtra, Clipcentric, etc.) strongly preferred
  • Experience with Salesforce strongly preferred
  • Experience with content management systems 


ADDITIONAL QUALIFICATIONS:

  • Knowledge of rich media, video encoding, html5
  • Knowledge of web page composition and analytics
  • Knowledge of programmatic advertising
  • Demonstrated ability to think critically and solve complex problems
  • Utmost attention to detail
  • Possess strong organizational, verbal, and analytical skills
  • Excellent communication and interpersonal skills
  • Ability to see the “big picture”

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City