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Brand Manager, CBS News

10279

New York, NY, US, 10019

Marketing
New York
Full-Time

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, CBSN, CBSN Local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, CBSN, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations also produces the award-winning 60 MINUTES+ for Paramount+. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBSN, CBS News Radio and podcasts, CBS Mobile, Paramount + and other digital platforms. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast network.  

 

Overview:

Do you have experience developing strategic, highly creative and effective multi-media marketing campaigns? If so, then look no further because CBS Marketing is looking for a Brand Manager to join our growing team! This role will market the CBS News brand and its variety of original programs, series, products, and specials.

 

As the Brand Manager, you will be responsible for collecting customer insights and data to build marketing strategies and plans that set clear objectives and Key Performance Indicators. Your focus will be to identify appropriate target audiences, develop positioning, then, in-turn, develop plans with mass-media, social media, promotional activities and other tactics that actively engage appropriate audiences. You will collaborate with internal and external teams, along with out-of-house agencies, to develop and implement these strategic marketing plans, with a goal to find innovative, efficient and effective ways to market our CBS News programming.

 

Come join our team!

 

Responsibilities:

  • Own brand, acquisition, content, and engagement marketing campaigns for CBS News
  • Work with cross-functional teams to complete these campaigns, including communication and engagement strategies across on-air, social, digital, CBS owned channels, TV, out-of-home and PR
  • Collect, analyze and apply customer insights and data in collaboration with research team to help define effective and innovative strategic marketing approaches
  • Build and implement strategies that provide the most advantageous opportunity to gain significant and valid recognition by our audiences and the industry
  • Act as a leader and “motivator” who brings big ideas and encourages others to deliver ideas, acquiring consensus and effectively and efficiently implement ideas at scale
  • Build and own goals and performance metrics for campaigns; monitor regularly to understand efficiency of strategy and creative, making recommendations for continuous improvement
  • Collaborate with CBS brand, entertainment, sports, and stations strategy teams to ensure strategic alignment, create master campaign plans, and implement cross-promotional opportunities
  • Build and lead highly positive relationships and work effectively with a wide range of news executives, executive producers, talent, creative agencies, publicists, media outlets and industry influencers

 

Basic Qualifications:

  • 5+ years in film, TV and/or News marketing
  • Marketing team experience with a major studio, media company, streaming service, brand and/or marketing agency, consumer marketing, marketing communications and/or digital/high-technology consumer companies/products
  • Experience owning the creative and strategic planning process
  • Highly data-driven, possessing strong ability collect and apply insights to frame recommendations and results into concise and concrete reports
  • Ability to collaborate with team members and external agencies/partners, including day-to-day management of campaign achievements and agency deliverables
  • Ability to work prioritize in complex, fast-paced environment

 

Additional Qualifications:

  • Strong verbal and written communication skills
  • Good understanding of digital landscape and creative methodologies for organic and paid media.
  • Ability to influence direction on department issues
  • Possess strong decision-making skills
  • Strong project management skills
  • Knowledge of the TV, Entertainment and/or News landscape
  • Enjoys CBS News’ programming and products
  • Experience with Executive Producers, including relationship management, selling through of strategy and creative
  • Ability to operate with significant autonomy and discretion

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City