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VP, Marketing, BET+


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of ViacomCBS Inc. (NASDAQ: VIA,  VIA.B),  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



Overview & Responsibilities: 
As the Vice President of Marketing for BET+, you will be responsible for the development and execution of marketing strategies to drive awareness, subscribers and overall engagement for BET+ programming and brand initiatives. 
Key focus areas for the role include developing show launch strategies, building strategic platform partnerships, and building winning cross functional launch plans that include insights, media strategy, creative executions, digital marketing, show experiential, and performance research. The role will also have strong collaboration with content talent and be integral to developing bold and disruptive ideas to further build the BET+ and Master BET brand on a national, local and global basis. It reports directly to the CMO, BET and a dotted line to BET+ GM. 
We are looking for an experienced media and entertainment creative and digital marketing professional with strong analytic, media, and project management skills. One who has a disruptive and curious nature, as well as the ability to tackle problems creatively and independently will be welcomed to a robust and dynamic team that is passionate about doing meaningful work that matters!



  • Development and execution of BET+ brand strategies designed to subscribers and BET brand health and love
  • Manage execution of marketing campaigns in collaboration with streaming partners, talent, agency partners and other departments across fields (On-Air, Digital, Social, Press/Special Events, etc.)
  • Develop marketing briefs by compiling research, insights, competitive analysis
  • Identify unique partnership opportunities that drive BET+ subscribers and reinforce the BET brand
  • Attend and execute on-site marketing events as needed in support of consumer marketing initiatives
  • Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)
  • Budget tracking for campaigns and initiatives
  • Partner with Research, Programming, Digital, and other applicable departments to analyze performance, monitor partnership investment for improvements ensuring overall ROI goals are being met
  • Operate as the connective tissue for brands and various corporate departments to share information across the organization


Basic Qualifications:

  • Minimum 10+ years of experience in marketing, advertising, or media strategy preferred


Additional Qualifications:

  • Demonstrate strong analytic thinking, problem solving capabilities, and the ability to operate as a business owner
  • Excellent written communication, verbal communication, and presentation skills
  • Strong interpersonal, relationship-development skills
  • Well-organized with a strong ability to prioritize and a master at multi-tasking
  • Fans of BET!


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City