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SVP, Non-Traditional Revenue


New York, NY, US, 10036

New York

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  



CBS Television Stations is looking for an SVP, Non-Traditional Revenue to deliver a first-class sales structure and leadership to its linear and streaming teams. The position will focus on creating a more innovative sales process as well as contemporary business development techniques using the powerful reach of the CBS O&O Stations’ assets base of linear and streaming screens.



  • Plan, develop and oversee the overall business development strategy for our liner and streaming assets.
  • Determine key business development KPI’s.
  • Collaborate with both local and national sales and marketing teams.
  • Work with agency principals and direct clients to ascertain their needs and customize options to deliver those goals.
  • Achieve incremental revenue targets for NTR team.
  • Develop a product integration strategy for our news brands.
  • Work with CBS Network, Viacom Cable Networks and the EYEQ streaming portfolio to develop cross company sales branding solutions including awards shows and key company launches.
  • Establish a sales culture through training and mentoring.
  • Updating of Salesforce pipeline and highlighting strengths and weaknesses of current deals being negotiated.


  • Minimum of 10 years of senior-level leadership experience with a media organization.
  • Candidate must have qualities of an effective leader. As well as providing direction, inspiration, and guidance.  Candidate should exhibit courage, passion, confidence, commitment, and ambition.
  • Leadership experience across platforms including broadcast and digital.
  • Key relationships with major advertising agencies and clients contacts.
  • Proven track record within the media industry and among leading marketers for effective, contemporary selling.
  • Demonstrated exceptional business acumen, interpersonal communication skills and executive presence.
  • The ideal candidate will have generated significant advertising revenue in a media business by employing marketing savvy and strategic account planning discipline.

TRAVEL: 15-20%


EEO STATEMENT: Equal Opportunity Employer Minorities/Women/Veterans/Disabled


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City