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Senior Coordinator, Paid Search

10379

New York, NY, US, 10036

Marketing
New York
Full-Time

ViacomCBS Networks International (VCNI),  a unit of ViacomCBS Inc. (NASDAQ: VIAB,  VIA),  is comprised of many of the world's most popular multimedia entertainment brands,  including MTV,  MTV LIVE HD,  Nickelodeon,  Nick Jr.,  Comedy Central,  Paramount Channel,  BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties,  in 40 languages.

 

Come join our team!

 

Overview:

The Streaming Marketing team is looking for a Senior Coordinator, Paid Search to work across our portfolio of international streaming brands with a focus on PlutoTV (AVOD) and Paramount+ (SVOD). The ideal candidate will be well versed in both Digital and Traditional media and their underlying metrics. The role will be dedicated to working with teams across the globe to plan, validate, implement, and measure marketing campaigns and their impact to the business.

 

Responsibilities:

  • Develop go-to-market plans and marketing tactics for Paramount+ and PlutoTV as we launch the platforms and content in new territories and key markets.
  • Work with the key VCNI central marketing teams and local partners to improve campaigns and ensure excellent end to end customer experience.
  • Assist day-to-day management of Paid Search campaigns across international markets including planning, strategy, optimization, and reporting.
  • Assist in the ideation of test & learn framework as it relates to your marketing channels.
  • Drive development of creative briefs to guide the marketing creative process and support alignment of internal marketing teams on goals and strategies for content campaigns.
  • Forecast ongoing performance based on history, market behavior and future opportunities.
  • Activate high impact digital marketing campaigns with the focus on generating awareness of the brand while driving subscription and engagement.
  • Identify and develop incremental marketing tactics and opportunities by marketing channel to drive additional viewership and acquisition.

 

Basic Qualifications:

  • 2+ years' experience in coordination / administration, preferably with a background in planning, developing, deploying, and analyzing campaigns.
  • Experience planning media campaigns and communicating progress and results.
  • Understanding of media KPI’s and how they relate to lifetime consumer metrics.
  • Understanding of Paid Search including Google, Bing, Apple Search Ads, and other publishers as they relate to the optimization of media spend and conversion.
  • Knowledge of SEO.
  • Ability to derive significant insights from campaigns and clearly articulate them.
  • Understanding of standard reporting suites, (Adobe or Google Analytics) and Excel.
  • Excellent communication and collaboration skills.
  • Capacity to coordinate with International, and other internal teams.
  • Ability and flexibility to adapt to changes in schedules and delivery.
  • Excellent proficiency in verbal and written communication in English, another language is a plus.

 

Additional Qualifications:

  • Consumer of, and curiosity about, entertainment content.
  • Streaming experience preferred, including a knowledge of current trends.
  • Capability to work in a fast-paced and constantly changing environment.

 

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City