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Senior Director, Demand Partnerships


New York, NY, US, 10036

New York

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.


Senior Director, Demand Partnerships


This role will own business development and stewardship for all Ad Sales related efforts across Distribution Partners and Local Resellers directly, in addition to internal partnership with VCBS Streaming, DBD, and Local Ad Sales teams.


Job Description (i.e., role and responsibilities)


The Senior Director, Demand Partnerships role will be responsible driving revenue across Distributor Platforms & Local Reseller partners across the entire the ViacomCBS portfolio (Viacom, CBS, & Pluto TV). Additionally, this role will partner with VP, Digital Platforms for key business development and stewardship across Distribution Platforms with a goal of driving crucial VCBS Ad Sales needs. Key partnerships included but not limited to:

Distribution Platforms: Roku, Amazon, Comcast, Charter, Dish/Sling, Samsung, LG, & Vizio

Local Resellers: Gamut, Premion, Sinclair Broadcasting, Hearst, & Katz Media


The ideal candidate will be an individual who understands the MVPD/Digital Distributor marketplace, with Programmatic background. This candidate should also have extensive business development experience, working directly with clients as well as key internal stakeholders.




Distributor Partnerships

In concert with VP, Digital Platforms, negotiate key Ad Sales related business terms with Distribution Platforms, while working closely with VCBS Streaming & Digital Business Development teams as well as VCBS Product & Legal

Partner closely with key internal VCBS stakeholders to align core VCBS Ad Sales value prop in an evolving market

Stewardship with additional VCBS team members across inventory-based partnerships, including complex technology integrations (eg. Header Bidding, FreeWheel Marketplace, etc.)


Local Reseller Partnerships

Vet, negotiate, and sign new Local Reseller partnerships, in addition to growing revenue from current relationships

Partner with VP, Digital Platforms to build out VCBS local Ad Sales strategy for indirect monetization lanes, working closely with key VCBS direct Ad Sales stakeholders to maximize dollars in a non-cannibalistic way

Drive important market requirements within VCBS in collaboration with Ad Ops, Product, Yield, Legal, & local Ad Sales



7+ years of programmatic experience as a video specific publisher, MVPD, App Platform, TV Manufacturer, or Technology Vendor

Deep understanding of CTV/FEP video landscape from a business perspective (SSPs, DSPs, Mediation Platforms, App Platforms, etc.)

Knowledge of business relationships between Distribution Platforms and TV centric video publishers

Product & Ops knowledge of CTV/FEP a plus

Excellent client facing skills, with a demonstrated ability to lead client meeting and own overall relationships

First-rate analytical and quantitative skills, with a demonstrated ability to use data to drive business performance / decisions


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City