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Senior Director -Brand & Creative Strategy

9244

New York, NY, US, 10036

Marketing
New York
Full-Time

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

 

Role:

The MTV Entertainment Group is seeking a Senior Director, Brand and Creative Strategy to lead all aspects of the development of brand, audience, creative and marketing strategy for brands, shows, events and other priorities that exist within the MTV Entertainment portfolio (along with IP for P+). You are able to navigate an exciting, dynamic and fast-paced environment with creativity, strategic know-how, enthusiasm and efficiency. We’re looking for a motivated, pop culture obsessed person who is curious about content culture, brand relevancy, franchise-building and viewing audiences and is interested in translating audience intel and cultural insights into useful and inspiring critical thinking.

The MTV Entertainment Group includes the following brands: MTV, Comedy Central, VH1, Paramount TV, CMT, TVLand, Smithsonian, POP TV, Logo.

 

Responsibilities:

  • Develop brand positioning/strategy that will guide the continuing evolution of the brands within the MTV Entertainment Group portfolio
  • Generate show, franchise, social impact and event strategy that will excite the creative team and inform the organization
  • Partner with creative teams (internal and external agencies) to cultivate and build out creative concepts, ideas and campaigns that place our brands in the cultural conversation
  • Use internal research, cultural trends and competitive analysis to help identify the strategic direction for campaigns
  • Lead all aspects of development of strategic positioning, creative briefs, graphics briefs, RFPs, etc.
  • Work with Audience Research groups to strengthen strategic briefs: help determine target audience insights, and develop stimuli for testing purposes
  • Initiate research, analyze findings, translate insights to useful strategy
  • Work closely with internal and external partners, including show development, social/digital, research, Consumer Marketing/Media, On-Air Design, Brand Creative, operations, project management and P+ brand partners

 

Qualifications:

  • Minimum 7 years in a Marketing/Advertising/Consumer Research/Social Media/Brand Creative position
  • Client or Creative Agency experience (youth-centric brands, and streaming/TV/content clients a plus)
  • Champion of diversity and experience with a myriad of diverse communities (including AA, Latinx and LGBTQIA communities)
  • Strong strategic and analytical skills
  • An understanding and passion for content/TV/streaming/social & deep curiosity about pop culture
  • Shown ability to collaborate with creative partners, and translate data into useful plans
  • Strong written and oral presentation abilities, as well as an ability to craft creative presentation documents
  • Previous experience building presentation narratives and decks (presentation tools: Google Slides, Keynote, PowerPoint)

 

Paramount is an equal opportunity employer (EOE) including disability/vet. 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City