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Sr Analyst, BET Digital Audience Analytics


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of ViacomCBS Inc. (NASDAQ: VIA,  VIA.B),  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.



Overview and Responsibilities

This role will be a key member of the Audience Analytics team with an expertise in digital research, supporting Ad Sales. The position will be responsible for a portfolio of media platforms (including linear TV, video, VOD, social media, etc.) using primary and syndicated research tools/methods. This position will also support measurement functions and competitive reporting as they pertain to BET as whole. The ideal candidate will be seasoned in digital, emerging platform and convergent research and possess strong strategic and analytical skills.


Specific Responsibilities

  • Analyze both digital and linear research
  • Handle ad-hoc Ad Sales requests supplying applicable and useful data
  • Build quarterly, monthly and category reports
  • Must have a proven understanding of the digital media landscape including multi-platform viewing, advertising formats, consumer behavior and advertising receptivity

Basic Qualifications

  • Minimum 2+ years of digital media research/analytics experience
  • Bachelor’s degree
  • Strong ComScore and Adobe Analytics/Omniture experience
  • Strong knowledge of the digital industry and ability to "tell a story" with data
  • Must be proficient in MS Excel (formulas, pivot tables, v-lookups) and PowerPoint
  • Proven presentation skills


Additional Qualifications

  • Experience positioning data for Ad Sales teams and clients a plus
  • Familiarity with on-air measurement tools and media landscape
  • Self-starter and highly proactive with an ability to manage goals, inform and provide insights and recommendations to a larger internal team
  • Ability to efficiently work in a group or independently in a fast-paced environment
  • Proficiency with syndicated research sources (comScore, Nielsen, @Plan, YouGov etc.)
  • Experience in working with demo guarantee tools such as Nielsen DAR
  • Expertise with social media analytics (Facebook Insights, YouTube Analytics, Tubular, etc.)
  • Experience working with cross-platform research including VOD and OTT/Advanced Television platforms
  • Tableau experience a plus




ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City