Loading...
Share this Job

Sr Research Analyst

6158

New York, NY, US, 10019

Research
New York
Full-Time

CBS Television Stations consists of 28 CBS-owned stations in 17 major U.S. markets, as well as the stations’ digital properties. The portfolio of stations includes 15 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates.

The station group’s properties also include CBSN Local, a joint initiative with CBS Interactive that features direct-to-consumer streaming news services in the markets where the Company has local news organizations. CBS Television Stations’ premium local content is also distributed to consumers by the group’s websites and mobile applications.

 

RESPONSIBILITIES:
• Will gather and analyze data from multiple sources
• Will provide linear and digital insights – create analysis and one-sheets
• The ability to handle multiple projects at a time
• Provide success one-sheets
• Sales and marketing requests for customized presentations
• Provide ratings/digital data for National Sales AE’s, CTS Marketing Department, Local Sales multi-market
• Create actionable insights from all CBS Local digital & linear platforms
• Create materials slides illustrating the success of our stations and overall footprint
• Process requests for qualitative data (Scarborough/ MRI/ MARS/Comscore/ NPower)
• Process requests for spending reports (Kantar) and SQAD data
• New Business presentations
 Analyze & interpret ratings data / qualitative data.
 Create rating estimates for programs, specials & sports
 Create & update sales collateral

QUALIFICATIONS REQUIRED:
• Detail oriented with strong organizational skills
• Customer service focused
• Strong analytical skills
• Ability to multi-task and prioritize and meet deadlines.
• Strong communication skill.
• Strong knowledge of Power Point, Word and Excel
• 5 years of local broadcast research experience
• Experience with digital analytics is a plus
• MUST BE PROFICIENT IN EXCEL AND POWERPOINT
• Knowledge of Nielsen, Comscore (TV and Digital), Scarborough Prime Lingo, MRI, Kantar, Polk Automotive Data, Wrap Overnights, Wrap Sweeps, Google Analytics, Adobe Analytics & Strata (Freewheel)

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City