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Sr. Research Analyst, Insights & Cultural Intelligence


New York, NY, US, 10036

New York

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.


Overview & Responsibilities:

The Audience Impact & Intelligence team is a specialized group of strategists and researchers who power advertising sales with audience-forward, culturally fluent insights for the ever-changing media ecosystem. We inspire our sales teams with deep audience understanding, strategic insights and data clout for their clients. Our group is charged with making the consumer connection with Paramount’s many varied audiences across all platforms by providing expertise in generational and life stage segments. We specialize in studies, surveys, data sets, and metrics that help internal and external clients further their knowledge of targets, engagement, consumerism, ad efficiency, and culture.


On this team, we value diversity of thought, and we believe your hobbies and unique viewpoints are just as important as your previous work experience! We view the world not only from our desks, but also via immersive experiences that inspire us, keep us at the forefront of the ever-evolving cultural landscape, and, with any luck, make us better researchers and strategists.


The Insights & Cultural Intelligence (ICC) department is responsible for unearthing insights about different audiences and the cultural context in which they exist. The Senior Analyst, ICC contributes to projects for both internal and external partners, takes part in brainstorms, and crafts culture-forward narratives for thought leadership initiatives and for creative strategy development. You help ensure that ICC project content is always on track. You will also work closely with the broader Audience Impact & Intelligence Ad Sales teams and provide operational and executional support on a wide variety of assignments, including, but not limited to: research, analysis, storytelling, and project management. In addition, you will develop meaningful insights, thought leadership, and future-forward cultural intelligence across audiences, business units, and subjects.


None of your days will be the same, and projects and team needs are always changing. The ideal Senior Analyst will need to hit the ground running and possess a natural curiosity and deep desire to contribute to the creative ways to tell a story. Our operation is like a small start-up within a larger corporate entity, so being a quick study will count for a lot. Being someone who is resistant to change will not. Sound like you? Good. Let’s read on.


Responsibilities include but are not limited to:

  • Work with the Insights & Cultural Intelligence team
  • Research and analyze pertinent industry and cultural trends and evaluate business problems
  • Act as 2nd chair on panel and community management responsibilities
  • Regularly demonstrate intellectual curiosity, strategic thinking, and a passion for broadcast media
  • Analyze quantitative research and contribute to cultural analyses
  • Communicate both verbally and in writing to all levels within the organization
  • Work day-to-day with a wide variety of third-party vendors and actively participate in regular meetings with them


Basic Qualifications:

  • Bachelor’s degree in Media, Communications, Cultural Studies, Statistics or related field
  • Minimum 2 years of research experience preferably at a broadcast/cable network, agency, or digital media company
  • Demonstrated expertise and proficiency using Microsoft Office applications including Excel (pivot tables and macros a plus) and PowerPoint
  • Prior experience with market research platforms (MRI-Simmons, YouGov, Qualtrics)
  • Experience writing/programming surveys


Additional Qualifications:

  • A strong interest in consumer brands, media, business and culture, and the ability to think and write critically about how these elements interact
  • Working knowledge of qualitative market research is a plus
  • Excellent desk research skills
  • Be a team player who also can work independently, handling multiple assignments at once in a fast-paced environment


Paramount is an equal opportunity employer (EOE) including disability/vet.



At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City