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VP Social, Editorial & Influencer Marketing

7147

Miami, FL, US, 33136 New York, NY, US, 10036

Marketing
Miami
Full-Time

ViacomCBS Networks International (VCNI),  a unit of ViacomCBS Inc. (NASDAQ: VIAB,  VIA),  is comprised of many of the world's most popular multimedia entertainment brands,  including MTV,  MTV LIVE HD,  Nickelodeon,  Nick Jr.,  Comedy Central,  Paramount Channel,  BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties,  in 40 languages.

 

Join our ViacomCBS International Streaming team! ViacomCBS delivers premium content to audiences across digital/streaming and traditional platforms worldwide. Through television, streaming and digital content, studio production, publishing, live events, merchandise and more, we connect with billions of people. ViacomCBS is home to premiere global media brands that build compelling television programs, motion pictures, short-form content, apps, games, consumer products, social media experiences, and other entertainment content for audiences in more than 180 countries. This includes ViacomCBS streaming offering across both paid, with Paramount+/CBS All Access, Showtime, Noggin, and free with Pluto.TV. ViacomCBS media networks include Nickelodeon, Comedy Central, MTV, VH1, Paramount, BET, CMT, TV Land, Nick at Nite, Nick Jr., Logo, Nicktoons, TeenNick, Channel 5 (UK), Telefe and Paramount Channel.

 

Viacom International Media Networks (VIMN), a unit of ViacomCBS (NASDAQ: VIAC), is comprised of many of the world’s most popular multimedia entertainment brands, including Pluto.TV, Paramount+, Noggin, MTV, MTV LIVE HD, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel, BET and more. ViacomCBS brands reach more than 3.8 billion cumulative subscribers in 180+ countries and territories via more than 200 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties, in 40 languages.

 

Role:

The Streaming Marketing team is looking for a VP Social, Editorial and Influencer Marketing; reporting to the SVP of International Marketing & Growth, this role will develop a broad strategy to maintain premier standards for Social Media. The ideal candidate will have shown experience using social media to build brands, create attention, grow communities, and generate user advocacy on a global scale. You know how to market leading consumer and/or entertainment brands via social media (paid and organic) and content (blog, digital content platforms), crafting transformative cross-channel campaigns around the customer experience. You're comfortable developing and executing strategies as part of a broader marketing strategy. As a leader on the Marketing Team, you will implement mechanisms and measurement tools that identify exciting opportunities to engage audiences and demonstrate new and existing content platforms. In addition, you will use your extensive marketing experience to find ways to integrate social content/activations into traditional and digital marketing activities. A skilled storyteller, this individual combines the art of creation with discernment and new technology proficiency that can translate into key strategies and projects with team members across the company.

 

Responsibilities:

  • Plan and execute, along with the international teams, of our Social Strategy from end to end. This includes ownership of planning, budgeting and content calendars, plus the development of best in market social creative tailored for each platform to improve reach and engagement.
  • Collaborate with cross functional teams, agencies, publishers/platforms and other partners to identify, execute, and measure Social Media.
  • Develop an editorial and publishing strategy, tone and perspective for our audiences across key Social Media and beyond.
  • Establish repeatable methodologies and mechanisms that enable fast and responsive content development and distribution.
  • Engage and inform a hardworking customer base and drive deeper connection with the brand.
  • Drive content amplification on existing and emerging social platforms, as well as other mediums such as broadcast, digital publications, and influencers.
  • Handle a slate of ideas and the editorial process with internal and external resources.
  • Ideate and build content with a strong hook, point of view, and personality. You’re full of ideas and innovative ways to format, structure and presentation of these.
  • Own the development and implementation of a wide range of content types: video, animation, still imagery, audio, blog/editorial, and other content that best utilizes social and digital platforms.
  • Collaborate with brand strategy to understand our audience and brand positioning, crafting a framework for metrics, goals, and attribution for success.
  • Lead all aspects of reporting and dashboards for marketing programs, communicating core information to Executive Leadership, Marketing, and PR/Comms teams.
  • Analyze performance and make both real-time and long-term recommendations for optimizations.
  • Be a specialist on market trends, providing inspiration and thought leadership on ways to engage customer cohorts.

 

Qualifications:

  • 10+ years of experience leading Social Media for large scale brands, ideally with a mix of agency and client-side experience
  • A strong understanding of both organic and paid social media, including platforms, trends and targeting approaches.
  • Experience also in media and subscription would be a plus.
  • Case studies of engagements directly led that demonstrate development and execution of Social strategies that connected with audiences, grew communities, and delivered on metrics.
  • A creative nature. You are constantly looking for new ways to delight and encourage audiences.
  • A storyteller. You're able to concept and produce high-quality social and A/V content. And you’re good at it.
  • You spend tons of time on consuming video content personally. Sophisticated understanding of online social platforms and the native formats that work on each.
  • Excellent editorial judgment and an ability to find and know what’s trending with our audience. You can find the story, angle and ability to tell different stories and do so through video storytelling.
  • Advanced decision-making skills with shown ability to drive direction and alignment with large cross-functional teams.
  • Excellent data analysis skills, analytical mind and curious/results-oriented
  • Capacity to collaborate with different areas involved in the growth initiatives
  • Capacity to coordinate with International, and with different teams preferred

 

Additional Requirements:

  • Knowledge of TV Content and the Entertainment Market
  • You're comfortable working in a constantly changing environment.
  • BS/BA in related field preferred. Intense bias for action in a fast-paced, sometimes ambiguous environment
  • Excellent proficiency in verbal and written communication in English.
  • Excellent interpersonal skills, results-oriented approach and resilient spirit with experience navigating cross-functional organizations

 

 

ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 

 

At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 


ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

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As ViacomCBS begins the process of returning to the office in the US, there are a few key dates to keep in mind

  • The first dose of the Moderna vaccine should be no later than November 29.
  • The first dose of the Pfizer vaccine should be no later than December 6.
  • The J&J vaccine should be administered no later than December 27.


Nearest Major Market: Miami