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Vice President, Lifecycle Marketing

11003

New York, NY, US, 10016

Marketing
New York
Full-Time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

Overview: 

  • Oversee the subscriber lifecycle team that encompasses all engagement marketing strategies for existing Paramount+ subscribers across all marketing channels.
  • Partner with Data Science & Analytics to determine key leading drivers for retention, identify high value audience targets key to subscription growth and build segmentation strategies to drive higher active household engagement.
  • Partner with the Product team to align on roadmaps and unlock new use cases facilitating video discovery and continued engagement, including episode/series completion. Also, work to develop new features to improve overall subscriber experience that can also be demonstrated via our marketing touchpoints.
  • Own end-to-end experience for current subscribers, from conception to launch to analysis, with a goal of growing lifetime value, dedication and retention throughout the customer lifecycle from onboarding, to engagement, at-risk, and winback.
  • Coordinate a data-informed testing plan to develop new lifecycle campaigns, optimize existing ones and improve channel metrics.
  • Collaborate with content programming leads and creative strategy to maintain a seamless brand voice and messaging inside the product experience and offline channels (including providing strategy guidance for paid media).
  • Partner with the Marketing Operations team to evaluate and integrate new technologies, platforms, and channels to reach and engage our audiences.
  • Oversee subscriber forecasting in close collaboration with the finance team to help model revenue and future growth trends.

 

Basic Qualifications:

  • 10-12 years retention marketing experience in lifecycle programs, segmentation and automation strategy. Subscription business model and/or retail organization experience a plus.

 

Additional Qualifications:

  • Highly analytically and data-driven with the ability to surface meaningful insights from large data sets so that it can be distributed to diverse audiences. 
  • Agile and fluid marketer with test and learn mentality to rapidly iterate on findings.
  • Results-oriented with a consistent record of performing against bold growth targets.
  • Strong ability to build roadmaps, assess priorities and multi-task.
  • Ability to quickly learn and navigate several internal processes, procedures, as well as data and content management systems.
  • Strong communication and problem-solving skills.
  • Consistent record of building, leading and developing hard-working teams
  • Excellent writing, communication, and interpersonal skills
  • Strong presentation skills

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City