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Vice President, Marketing - BET


New York, NY, US, 10036

New York

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.





As a Vice President of 360 Consumer Marketing & Brand Strategy at BET Networks, our ideal candidate will be responsible for the development and execution of marketing strategies to drive awareness of and engagement for BET programming and Brand initiatives. Your main objective of the marketing strategy and in-market plans will be to drive viewership, consumer engagement; while delivering unprecedented brand love for the BET master brand.


Key focus areas for the role include developing show launch strategies, leading franchise brief development, and building winning cross functional launch plans. These plans include insights, media strategy, creative executions, digital marketing, show experiential, and performance research. The Vice President will also be integral to developing bold and exciting ideas to further build the BET brand on a national, local and global basis. The role will report directly to the SVP of Brand Strategy & Marketing. The ideal candidate will be an experienced and creative marketing professional with strong analytic, media, and project management skills. One who has an innovative and curious nature, as well as the ability to solve problems creatively and independently will be welcomed to a hard-working and dynamic team that is focused on doing meaningful work that matter!



  • Development and execution of BET brand strategies designed to drive brand health and love for BET
  • Manage execution of marketing campaigns in collaboration with other departments across teams (On-Air, Digital, Social, Press/Special Events, etc.)
  • Source, manage, and collaborate with agency partners to build fully integrated campaigns across all platforms and touchpoints including digital, TV, out-of-home, radio and experiential that are efficient and effective
  • Develop marketing briefs by compiling research, insights, competitive analysis
  • Identify unique partnership opportunities that reinforce the BET brand
  • Attend and implement on-site marketing events as needed in support of consumer marketing initiatives
  • Successfully create internal and external presentations (decks, one-sheets, recap reports, etc.)
  • Budget tracking for campaigns and initiatives
  • Partner with Research, Programming, Digital, and other applicable departments to analyze performance, monitor partnership investment for improvements ensuring overall return on investment goals are being met
  • Operate as the connective tissue for brands and various corporate departments to share information across the organization



  • 10+ years of experience in marketing, advertising, or media strategy preferred
  • Ability to project-manage from start to finish (and manage up, when necessary)


Additional Qualifications:

  • Demonstrate strong analytic thinking and ability to operate as a business owner
  • Excellent written, verbal communication, and presentation skills
  • Flexibility, initiative, appetite for dynamic environment
  • Strong interpersonal, relationship-development skills
  • Effective problem-solver with “can-do” personality
  • Excellent attention to detail and strong PowerPoint skills
  • Well-organized with a strong ability to prioritize and a master at multi-tasking
  • Fans of BET!


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City