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Vice President, Marketing Strategy


New York, NY, US, 10036

New York

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.



The Cross-Company/Synergy Marketing team at ViacomCBS seeks a Vice President of Marketing Strategy who is motivated by the unique opportunity to build and scale the cross-company marketing efforts of VIACOMCBS and its brands, as we continue to evolve and shape ourselves and the industry.  You will focus predominantly on working with all divisions of the company to build consumer marketing plans in support of our key initiatives and franchises. 


This role is for an enthusiastic, highly collaborative marketing individual who possess a unique blend of creative and business skills combined with the ability to deliver results. This individual will support the development of innovative strategies and oversee the synergy initiatives and custom multi-platform integrations to drive awareness, engagement and interest for ViacomCBS priorities, with a core focus on streaming.


The position reports into the SVP, ViacomCBS Marketing.



  • Lead development and execution of cross-company/Synergy marketing tactics (including on-air, digital, social, on-ground and OOH), empowering support team to move their respective responsibilities forward and serving as a guide along the way
  • Build relationships with marketing peers across ViacomCBS and partner with social, research, media planning, digital, international and other applicable departments 
  • Keep up with current business trends in divisions across ViacomCBS, sharing best practices, as well as developing and executing strategies for change that can further maximize tune-in/branding opportunities
  • Lead brainstorming sessions with Partners/Team & participate in internal idea generation 
  • Develop the story for key presentations to Senior level executives 
  • Operate as the connective tissue across the team and for brands and various corporate departments to share information across the organization
  • Establish synergy marketing resources and toolbox including toolkits, spec requirements, and brand guidelines that can be distributed to international teams


Basic Qualifications:

  • Minimum 10 years of media, promotion, marketing and advertising experience


Additional Qualifications:

  • Candidate must demonstrate strong linear, digital, social experience and be familiar with emerging media and new technology platforms
  • Oustanding written and verbal communication, and presentation skills
  • Flexibility, initiative, appetite for dynamic environment
  • Strong interpersonal, relationship-development skills
  • Effective problem-solver with “can-do” attitude
  • Excellent attention to detail and strong powerpoint skills
  • Well-organized with a strong ability to prioritize and juggle projects simultaneously


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 



ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City