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Associate Manager, Branded Programming & Influence Activation


New York, NY, US, 10036

New York

ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.


Overview & Responsibilities


ViacomCBS Branded Programming & Influence Marketing Activation is a market facing team focused on fueling the sale of influencer marketing and fulfilling revenue generating campaigns. The Activation team’s primary focus is to interface directly with the digital ad sales team and their clients in the post-sale phase, functioning as externally-facing project managers and influencer marketing experts, with deep industry knowledge.


The Associate Manager of Activation supports senior team members in executing best-in-class campaigns that are industry-leading in creative quality and performance. The Associate Manager will also be responsible for supporting the Director with generating demand for ViacomCBS Influence with the goal of growing overall BP&I revenue. 


Responsibilities include but not limited to: 


  • Support senior team members in the management of boost, unfiltered and premium influencer-marketing activations, specifically responsible for helping to effectively lead communication, trackers, budgets, compliance, timelines, and conflict resolution to ensure client satisfaction and campaign delivery.
    • Support CAM lead throughout activation, providing direction to internal teams when tasked that enable them to remain on track with deliverables and aligned with client expectations. 
    • Support senior team members on the management of high-investment, high-profile campaigns
    • Oversee overage requests tied to campaign budgets, calculating impact and subsequently identifying solutions that enable the program to meet margin goals.
    • Collaborate with Creative team members throughout the scripting process to ensure ideas are brand and talent safe, subsequently attend the shoot, balancing client expectations with talent’s expectations on-set, and translating real-time feedback to BP&I production and talent teams.
    • Help anticipate roadblocks, challenges and issues, elevating to the CAM lead and working together towards conflict resolution.
    • Partner with Marketing Innovation on the execution of new and emerging products dedicated to influence campaigns, following the process established by the Director.
    • Collect Talent’s analytics after posts are live and send to Data team for each campaign they are on


  • Macro Strategy Responsibility 
    • Support the Sr. Manager and Director in the development of materials crafted to generate demand for ViacomCBS Influence solutions, collaborating across Ad Sales, Digital IM, and Velocity teams to build and subsequently socialize opportunities. 
    • Assist in liaising across functions to develop proactive influencer-led marketing opportunities tied to ViacomCBS IP (tentpoles, programming, priority initiatives) as well as IP-agnostic events that enable marketers to capitalize on key consumer moments. Specifically responsible for working across functions to develop the package and materials including deliverables, talent, creative scope and budget breakdown.
    • Co-author case study materials such as one-sheets and general collateral that markets ViacomCBS influence capability, collaborating with internal teams (Media, Research, Talent/Creative) to shape the story, leading to a well-articulated value proposition and opportunity. 

Basic Qualifications


  • 2+ Years of project management experience ; 


Additional Qualifications


  • Excellent People management skills; creative storytelling
  • Outstanding organization skills 
  • Interest and passion for media, influencer marketing 


ViacomCBS is an equal opportunity employer (EOE) including disability/vet. 


At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.viacomcbs.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned. 

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City