Share this Job

Director, Franchise Management


Studio City, CA, US, 91604

Studio City

CBS Studios is one of the industry’s leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms.

The Studio’s expansive portfolio spans a diverse slate of commercially successful and critically acclaimed scripted programming, genre-defining franchises including the ever-growing “Star Trek” universe, award-winning late night and daytime talk shows, and an extensive library of iconic intellectual property.


Overview & Responsibilities: 

The Star Trek Franchise Management team is responsible for setting and upholding branding standards, ensuring franchise values are upheld across consumer touchpoints, and creating and sustaining always-on fan engagement! 


The Director of Franchise Management acts as the brand and franchise steward by aligning ongoing communication on strategy and coordination between all Star Trek franchise partners both internally and externally who create and sustain the forums, processes, and toolkit for best-in-class franchise coordination. The Director owns the ongoing development and health of franchisee collaboration tools – working with teams to grow the Star Trek franchise with its line-of-business partners to enrich the fandom. 

Responsibilities include but are not limited to:

  • Maintain health and utilization of franchise-led cross-divisional forums and support tools ensuring company-wide visibility and collaboration providing best-in-class coordinated franchise executions – with an awareness of company priorities and the competitive landscape
  • Lead the creation of Franchise Planning toolkit elements and own the maintenance of brand integrated calendars, partner directories, franchise update communications, and others. 
  • Collaborate to aggregate and analyze consumer insights to inform Brand and Franchise planning in partnership with Research & Insights teams.
  • Develop and improve efficiencies on processes and systems for collaboration.
  • Partner with Brand Development and Fan Engagement teams to activate strategies and marketing programs.
  • Manage key initiatives, projects, and analysis to support the brand, franchise, and company priorities.
  • Partner with local market teams to align with brand and franchise priorities and support local initiatives, including reviewing proposals and marketing assets.
  • Build relationships within CBS Studios as well as with Business Units and Territories including Paramount Consumer Products, Paramount Theatrical, Paramount Home Entertainment, Paramount Games and Emerging Media, Nickelodeon, and more. 

Basic Qualifications:

  • Bachelor's degree in business, marketing, or related field. 
  • Minimum of 8+ years of brand marketing/business strategy experience.
  • High proficiency with Microsoft Office, especially Excel and PowerPoint. Keynote and Adobe Suite, including Photoshop, are a plus.
  • Experience with multiple consumer touch-points across a franchise -e.g. consumer products, games, publishing, themed entertainment, etc.

Preferred Qualifications: 

  • MBA in business, marketing, or related field. 
  • Experience with a movie studio and/or entertainment field.
  • Experience with long-range business planning.
  • Excellent verbal, presentation, written, and interpersonal communication skills with the ability to communicate effectively and tactfully with persons on all levels, in person and remotely (e.g., telepresence, video conference, etc.).
  • Excellent judgment and discernment with the ability to influence and work effectively with senior-level executives.
  • Proven track record in communicating and building consensus with all levels of staff, internal divisions, and external partners.
  • Proven success in cross-divisional, collaborative roles with multiple partners.
  • Sound understanding of strategy development, marketing principles, and brand management.
  • Experience working with international teams.
  • Knowledge of digital platforms and media marketing tools.
  • Experience with consumer research and analysis is a plus.
  • Critical thinking and problem-solving skills with a high level of intellectual curiosity that sparks communication, collaboration, and innovation.
  • Strong ability to analyze data and provide recommendations based on insights.
  • Highly organized and comfortable in a fast-paced environment, ability to prioritize large volume of projects, set and manage deadlines, and a self-starter.
  • High attention to detail and understanding of written and oral instructions.
  • Ability to work under pressure while maintaining a positive and productive demeanor.
  • Ability to exercise discretion and maintain strict confidentiality in handling sensitive information and materials.


Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned. 

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles