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Marketing & Franchise Coordinator

Date: 16-Jun-2022

Location: Toronto, ON, CA, M5V 2B9

Company: ViacomCBS

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.


The Marketing & Franchise Coordinator supports the Paramount Canada Consumer Products division in executing marketing, sales, event and promotional initiatives that drive retail, e-commerce and broadcast partner impact. This position will work closely with the Asst. Marketing & Franchise Manager to execute monthly broadcast, agency and retail partner marketing programs to optimize our diverse franchise portfolio (including iconic IP such as PAW Patrol, SpongeBob SquarePants and Teenage Mutant Ninja Turtles), awareness and return on investment. This position is responsible for the coordination, tactical execution, tracking, stakeholder communications and day-to-day administration of the consumer products marketing and franchise business areas in Canada. This position also provides key sales support in developing custom materials for partner conversations.  


Key Responsibilities:


  • Ensure key corporate values of Diversity, Equity & Inclusion is reflective in all that we do
  • Assist and partner with team on the development of customized, cross-category retail programs that drive business growth
  • Support the flawless execution of OMNI channel and marketing tactics for key retail programs
  • Manage assets for on-air and digital advertising and retail marketing programs (creative, copy), including routing approvals through key stakeholders and managing timely deliveries
  • Coordinate budget administration including POs, invoicing, and billing for marketing expenses including vendor interaction for proper set up and documentation
  • Support the creation of sales presentations and documents to present to licensees, retailers, and business partners  
  • Contribute to ongoing competitive landscape overviews including store checks and weekly flyer assessments
  • Gather materials for all completed marketing programs for post-mortems and to track key deliverables
  • Plan and execute monthly licensee newsletters to inform our partner base of key business and franchise highlights
  • Maintain a thorough, organized and accessible library of all campaign creative for individual retail programs and key sales materials communications
  • Coordinate event planning, invite deployments/tracking and day-of vendor management for all Canada CP events including Partner Summit, retail tradeshows, and marketing events
  • Work closely with internal Creative to review all marketing materials for accuracy, regulatory compliance and effectiveness ensuring approval through internal & external partners (incl. third parties) is completed

Franchise Management:

  • Keep up to date on all property sales materials and update with relevant Canadian insights
  • Coordinate business updates from the team for franchise territory reviews
  • Gather bi-weekly wins for Canada for executive overviews by property
  • Provide and maintain courteous, professional and efficient service to internal/external partners by responding to requests for franchise information    


  • Degree in marketing, communications and/or business is a plus
  • Excellent communication skills
  • Strong organizational, project management and multi-tasking skills
  • Be a team player who is collaborative, inclusive, optimistic, and adaptable 
  • Absolute comfort with key Microsoft applications (PowerPoint, Word, Excel)
  • Ability to manage complexity and work effectively in a deadline driven environment
  • Exercises tenacity and persistence
  • Ability to work closely with multiple internal and external teams



 Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.