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Senior Manager, Lifecycle Marketing


West Hollywood, CA, US, 90046

West Hollywood

BET Networks,  a subsidiary of Paramount Global,  is the nation's leading provider of quality entertainment,  music,  news,  and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States,  Canada,  the Caribbean,  the United Kingdom,  and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions:,  a leading Internet destination for Black entertainment,  music,  culture and news; BET HER,  a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams,  BET Soul and BET Gospel; BET Home Entertainment; BET Live,  BET's growing festival business; BET Mobile,  which provides ringtones,  games and video content for wireless devices; and BET International,  which operates BET around the globe.




BET+ is seeking a Senior Manager to join their Lifecycle Marketing team, to support the planning, execution, and technical implementation of BET+’s lifecycle marketing operations. The successful candidate will have a passion for running and scaling campaigns across multiple communications channels, including but not limited to; email, in-app messaging, push messaging, paid media, and other channels as needed. The candidate will bring strong technical expertise, a highly analytical mentality, along with a creative and flexible approach to the role, which will be essential to delivering breakthrough thinking to drive growth for BET+. Join our growing team!



  • Support the Lifecycle Marketing strategy through the execution of multi-channel messaging campaigns to drive customer engagement, conversion and retention goals
  • Translate campaign objectives into briefs, providing oversight as campaign elements are built (creative assets, target audience lists, etc), through to execution and post-campaign activities
  • Own the technical production and deployment of high-quality messages to highly targeted customer segments, with an emphasis on dynamic content, automation, and personalization
  • Lead the technical delivery of campaigns to market; developing, coding, testing and carrying out automated campaigns, using the marketing automation platform
  • Maintain oversight of lifecycle marketing campaigns and messages in market, including campaign plans, workflows, data pipelines, team schedules, and budget summaries for assigned campaigns
  • Assist in the evaluation of campaign activities and work closely with internal team and agency partners in reviewing performance to identify optimization opportunities
  • Stay informed with respect to industry trends, direct competitor activities and emerging partners and opportunities


Basic Qualifications:

  • 4+ years lifecycle marketing / CRM experience
  • Experience building and deploying CRM campaigns, including email operations as well as push and in-app messaging
  • Experience with marketing technology; particularly major mobile messaging platforms and ESPs (Braze preferred)
  • Knowledge of HTML/CSS coding for email, and familiarity with responsive design and SQL
  • Excellent quantitative and data analysis skills


Additional Qualifications:

  • Able to work independently and self-motivate to manage and prioritize several projects in a fast-moving environment
  • Interest in optimization and improving both the customer experience and campaign performance
  • Ability to build and foster strong relationships with internal collaborators and external partners
  • Effective communication and presentation skills
  • Entertainment industry experience regarded as a plus
  • Bachelor’s degree or equivalent



Paramount is an equal opportunity employer (EOE) including disability/vet. 


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status. 


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles